Top 5 Books and Reference Apps in New Zealand for Q1 2024

In Q1 2024, the Books and Reference category saw notable activity in New Zealand, with key players showing varied trends in weekly downloads, revenue, and active users. Here’s a closer look at the top 5 apps in this segment:

Audible: Audio Entertainment had a robust quarter with weekly revenue consistently around the $30K mark, peaking at approximately $34K in early March. Weekly downloads fluctuated, starting at 2.3K in early January and dipping to 1.7K by mid-March. Active users remained relatively stable, averaging around 47K throughout the quarter.

GoodNovel - Web Novel, Fiction experienced a gradual decline in both revenue and downloads. Weekly revenue started at $18.6K in early January, dropping to around $13.7K by the end of March. Downloads followed a similar trend, starting at 994 and falling to 390. Active users decreased from 7.1K in January to approximately 6.5K by the end of the quarter.

Dreame-Read Romance Stories showed a steady performance in revenue, averaging around $7.4K weekly, with a slight decline towards the end of the quarter. Downloads saw a consistent fall from 473 in early January to 223 by late March. Active users remained relatively stable around the 4.4K mark throughout the quarter.

Kobo Books - eBooks Audiobooks maintained steady weekly revenues, averaging around $3K, with minor fluctuations. Downloads also remained consistent, hovering around 300 weekly. Active users showed slight variations, averaging around 1.6K throughout the quarter.

MegaNovel: Fictions & Webnovel had a stable revenue performance, averaging around $4.7K weekly, with a peak of $5.8K in late January. Downloads were relatively low, starting at 389 in early January and dropping to 282 by the end of March. Active users fluctuated but averaged around 400, with a peak at 484 in the final week of March.

These insights are derived from Sensor Tower data. For more detailed analytics and trends, visit Sensor Tower’s website.